Here is a final shot of a glass of beer and the can and then I will show the various "layers" of light as I added them in my quest for this photograph:
First up, the background light shot which is a softbox aimed from behind the product:
Next, snoot only aimed at the label of the beer:
Now, snoot and a strip light from the right of camera:
Fourth up is the snoot, strip light and a large fill from camera left:
And finally, back to the final shot with all four lights firing at the same time:
Works for me!
The best part about photographing beer is consuming the product after the session is over! :-)