Three Bottles of Campari on a Seamless White Background

Nikon D300s, Nikkor AF-S 85mm f/1.8 G, f/11.0, 1/160s, ISO 200, 1x Elinchrom D-Lite-it 2, 2x  Elinchrom D-Lite-it 4, 1x Large Sheet of White Cardstock, 2x Long Narrow Strips of Black Cardstock on each side of product, 1x Sheet of Clear Glass.

The Nikon 85mm f/1.8 AF-S G is my new Favourite Portrait Lens!

Those of you who have been following my blog for a while would have noticed that I really like the Nikon 50mm F1.8D on DX camera as a portrait lens, in fact it was my "go to" lens for several years when I needed to take portrait photos. This portrait was taken with the 50mm. I have not changed my opinion that the "nifty fifty" is a really nice lens for portraits, but the designation of "favourite" has now been reassigned to the Nikon 85mm f/1.8 AF-S G!

After several months of use I can say with full confidence that I highly recommend it as a head and shoulders portrait lens. The quality of the out of focus areas is sublime, and is only bettered by lenses costing at least two or three times as much. (The 50mm f1.8D is 4x cheaper than this 85mm, so if you are on a tighter budget then it still ranks right up there!)

The pic shown here is taken at f8.0 (on a Nikon D300s) and the background is still pleasingly blurred while beautifully sharp on the subject which isolates the subject from the background very nicely, thank you very much!

If you are from Malmö in Southern Sweden, then I highly recommend you get your own copy from Scandinavian Photo. They have it listed here: Nikon AF 85/1,8G AF-S Please note, I am not employed by or paid by Scandinavian Photo, but when I get great and friendly service from a company then I love to tell my friends about it! Tell them I sent you. :^)

Is the Decline of Camera Sales Good For Photographers?

I have read a lot lately about the declining sales of dslr and mirrorless cameras in favour of phone cameras that have boomed onto the markets in an undeniable fashion. Apparently the major camera manufacturers are scrambling to revise their targets and adjust their production and bottom lines to better reflect the current market trend. I predict that this trend will continue and that we will see a partial return to pre digital camera times when Joe Public carried small, easily portable cameras and the big cameras were left to "pros" and serious amateurs.

The cameras embedded into every smartphone are now good enough to produce nice results for the average person to get acceptable photographs without having to take an expensive course and be able to directly load the results to Facebook, Blogger, etc. Convenience always wins with the consumer public majority!

Could I now also predict a possible upturn for photography as a profession as more people decide that they would rather have a pro with a big camera take their wedding photos than Uncle John with his shiny new camera that has detachable lenses and a big flash simply because Uncle John ditched the inconvenient to carry around and use camera and now only has a Samsung S4 instead?

My theory is that as fewer people have dslr's they will come to rely on someone else, possibly the local high street professional, for their serious photography needs again. I surmise that this transition will take time to become apparent because it takes a while for these things to trickle through, but maybe the pendulum has peaked to the top of it's swing and is about to swing back.

Anybody fancy a quick look into their crystal ball and see if I'm right, or if maybe I'm just a hopeful dreamer? Haha!

Meanwhile back on Planet Earth...
;-)